Thought Leadership - Marketing Strategy - Market Intelligence
A midsized architecture and planning firm in California was being overlooked in its markets. The JAGG Group helped the firm execute a robust thought leadership program, resulting in dozens of press hits, bylined articles in major client-read publications and online. The exposure vastly increased the firm's visibility and profile in both established and emerging markets.
A Midwestern Fortune 500 company was assessing the potential of a new building product. The JAGG Group assisted this global manufacturer by identifying primary interview candidates in the AEC industry, conducting critical secondary research, writing white papers, coordinating focus groups and serving as video interviewer at an event at the Milwaukee Art Museum.
A large Midwest-based residential A/E firm wanted to expand to at least one additional location, so the firm hired The JAGG Group to conduct a location study. The study resulted in the identification of multiple strong candidates for a new office, while ruling out several others. The firm established offices in two of the candidate cities, one of which has grown to be among its largest.
The JAGG Group helped the principal of a start-up bridge engineering firm in the Southeast drive awareness of the venture. Services included website content develop-ment/navigation, public relations, article pitching and writing/editing, and speaking opportunity identification and follow-through. In just a few years, the firm reached 50 employees and is now a market leader.
The JAGG Group created and oversaw a marketing program for a midsized engineering firm in the Northeast. This program resulted in expanded opportunities across a wider variety of markets, increased alternative project delivery opportunities, improved proposal hit rates and ultimately an acquisition by a large, multinational firm at an exceptional revenue multiplier.
The JAGG Group teamed with Sprankle Leadership to conduct a client perception survey for an engineering firm in Southern California. The survey of over 50 clients and potential clients identified several strengths, but also multiple areas of needed improve-ment. The survey was the basis of a strategic business plan that helped the firm improve client outreach and overall performance.